For over eighteens only ….

                                        Steady hands required

The Carling Brewery has introduced an odd marketing campaign in the west of Ireland. If you purchase sufficient cans of Black Label lager beer, the purchaser is given a box of J-Blocs – with no explanation as to why the purchaser deserves such a bizarre gift. The J-Blocs box indicates that only persons over 18 years of age are entitled to this gift. Fair enough. You have to be 18 to buy beer in Ireland. Another teaser states that you need “steady hands” to handle the mysterious J-Blocs box.

I opened the box when I got home from town. It was full of neatly cut sticks of firewood. With steady hands, I lit a fire in the hearth. The J-Blocs added to the glow of burning sods of turf in no time at all. It’s a clever idea. Stay in, booze at home and keep warm.